About Us


Take a Look at Us NOW - New Owners -New Look-New Labels = A New You!

Contemporary Fashion and Accessories from much loved New Zealand Designers and International labels such as: MacJays, Blackstone, Lemon Tree, Random, Libertine, Threadz, Elm, Faye Browne, Privilege and our in-house label Gabriella.  Also check out our own Black Rose accessories, as we look for designs with the New Zealand womens' life style and needs  in mind .

 We provide genuine personalised service from our experienced Team who also bring a NZ perspective plus and  International flare to ensure your shopping experience is Unique.

We like to reward our customers, and offer a VIP rewards Program where we can also  keep in touch with our customers with new promotions, trends and benefits.

We provide another special service for women whom are " time poor" or  "unsure what looks are best suited".  Our complimentary 1 hour Style By Appointment to help you select your New Season Wardrobe , Occasion Outfit or that special piece. No obligation to buy as we know you will be back to see us as the season unfolds.

IDENTITY has Three Retail stores; Two in Auckland (Newmarket and Milford) and 1 in Christchurch (Northlands).  We also have an Outlet store at Westgate in Auckland