IDENTITY -  VIP Loyalty Programme Terms & Conditions



IDENTITY VIP


  • Make a purchase at Our New IDENTITY and join our VIP Programme.  All online purchases will automatically join our VIP programme
  • Points can be earned through all “full-priced” purchases in store and online ($1 = 1 point).  Note that you will not receive points for Sale items
  • Once you have 1,200 points or have purchased NZD$1,200 worth of full-priced items, you will receive a NZD$100 voucher to spend on your next purchase
  • Vouchers are valid for 12 months from issue date
  • We regret that we are unable to replace lost or stolen vouchers
  • VIP vouchers cannot be used by another customer
  • VIP vouchers are redeemable for goods at any IDENTITY store and online at www.identity.co.nz
  • Only one VIP reward voucher can be redeemed in any given purchase
  • Vouchers cannot be used as a deposit or payment method on any IDENTITY Laybys
  • Vouchers cannot be used in conjunction with some store offers or promotions
  • Vouchers cannot be used to purchase IDENTITY gift vouchers or gift cards
  • Vouchers can only be redeemed on purchase of goods $100 or more. No change will be given on purchases less than this
  • Earned points will be deducted from your VIP Account for products returned
  • IDENTITY reserves the right to alter the VIP rewards program as they see necessary
  • We will email you or call you from time to time with New promotions, Exclusive VIP offers and benefits
  • We appreciate you being part of the identity VIP Loyalty Programme and value your custom