About IDENTITY and GABRIELLA

For over 30 years, Identity and Gabriella have been trusted names in fashion. Known for exceptional customer service, we proudly offer a curated selection of some of the best labels from New Zealand and Australia. Our team is passionate about helping you find the perfect piece, and we’re proud to consistently receive wonderful feedback from our customers. Whether you’re shopping in-store or online, you can count on us for honest, thoughtful advice to help you make the right choice.

Identity and Gabriella is a New Zealand family-owned business.

Click here to view the newest arrivals from the Identity and Gabriella Range