About Us

Take a Look at Us NOW - New Owners - New Look - New Labels = A New You!

Contemporary Fashion and Accessories from much loved New Zealand Designers and International labels such as: MacJays, Black Stone, Lemon Tree, Random, Libertine, Threadz, Faye Browne, Privilege and our in-house label Gabriella. Also check out our own Black Rose accessories, as we look for designs with the New Zealand women's life style and needs in mind .

We provide genuine personalised service from our experienced Team who also bring a NZ perspective plus and International flare to ensure your shopping experience is Unique.

We like to reward our customers, and offer a VIP rewards Program where we can also keep in touch with our customers with new promotions, trends and benefits.

We provide another special service for women whom are " time poor" or "unsure what looks are best suited". Our complimentary 1 hour Style By Appointment to help you select your New Season Wardrobe , Occasion Outfit or that special piece. No obligation to buy as we know you will be back to see us as the season unfolds.

IDENTITY has Three Retail stores; Two in Auckland (Newmarket and Milford) and 1 in Christchurch (Northlands). We also have an Outlet store at Westgate in Auckland

Click here to view the newest arrivals from the Identity Range
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